Best Approaches for Commercializing a New Product

Your company has developed a new and unique product and you want to bring that product to the market. There is a multitude of questions that need to be answered:

• Who should manufacture the product?
• Can we protect the intellectual property?
• Do we have a third party sell the product?
• Where do we market the products?
• What will the competition do?

Decision Strategies can help you develop a product commercialization strategy to answer all of these questions and address the risks challenging the commercialization of the product.

We help you examine the probability of success and develop an understanding of the costs, risks, and rewards associated with the product’s commercial opportunities. Decision Strategies has found that companies which do not take the time to examine alternatives leave value on the table. A comprehensive identification of the scope of the options leads to more confident decision making and value-added insights.

By leveraging our proven, scalable approach (IDM), which incorporates the assessment of risk and uncertainty into strategy development, we work collaboratively with you to develop a product strategy that best balances the risk and the benefit of the new commercialization opportunity. Once the commercialization strategy has been developed, our clients know they have considered all the alternatives, understand where value is created, and have developed a risk mitigation plan based on the key uncertainties.

Interested in speaking directly with a Decision Strategies expert consultant? Contact Us Today!