Decision Strategies’ approach to strategy development is based on a few simple principles that were developed at Stanford and Harvard in the 1960s:

  • Gain clarity around your objectives, especially the tradeoffs you’re willing to make between those objectives.
  • Develop a variety of creative strategies for achieving those objectives (as opposed to trying to find “the best” strategy right away).
  • Evaluate those strategies against how well they achieve your objectives, fully understanding the range of possible outcomes, which could result from each strategy.
  • Use the insights you gain from these evaluations to create a better strategy than any of the ones you initially came up with.

How you achieve the points listed above isn’t all that important – there are a variety of tools which can be used at each stage – but ultimately, making a confident strategic decision requires clearly understanding what you’re trying to do, what your options are, and what the range of possible outcomes looks like for each of those options. The process of methodically thinking your way through these issues generates non-intuitive insights. You then use these insights to come up with an excellent strategic solution to your situation.

The phases you go through to develop this understanding are called Discovery, Framing, and Evaluation. Once the strategic choice is made, Planning and Implementation are critical to the long-term success of the initiative.

Interested in learning more and conversing directly with one of our veteran consultants? Contact Decision Strategies, Inc.

Decision Strategies