Pose the Strategic Question

The Strategic Question is a concise statement of the problem at hand.  Examples might include:

• How can we establish ourselves as the dominant supplier of our product in Latin America while maintaining positive cash flow and enhancing our reputation for quality?
• Which of our partnering alternatives offers the best opportunity for us to expand our brand recognition and increase margins?
• How can we improve our efficiency at processing orders in a way that pleases our customers so that we can increase revenue without taking on additional personnel?

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