Define Scope

What is open for consideration in making this strategic decision and – perhaps more importantly – what is not?  Are there certain alternatives or issues which are explicitly off the table?  Now is the time to find out.

Situation Analysis

At a high level, what are the key issues in this situation?  Who are the key stakeholders?  Briefly, how would you summarize the opportunity in front of you?  What uncertainties and/or complications make it difficult to make a decision?

Market Research

Is there information regarding market conditions which would clarify the situation significantly?  Can such intelligence be acquired in a timely fashion and at a reasonable cost?

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